Enseña Social Awareness Campaign.

The Problem

In the Latin American country of El Salvador, a large number of children cannot attend secondary school because they need to work to support their families. According to the United Nations, more than 35 percent of Salvadoran children have to work. In El Salvador, people who have no secondary education must work for less than the minimum salary. Secondary education is not free. Subsequently, people earning minimum salary cannot afford secondary education.5 Thus, people who cannot even attend secondary education will never have a chance at a professional career that can ultimately benefit the overall economy and improve an educational system that is severely lacking in resources.

The Solution

Enseña is a social awareness project that seeks to create a digital campaign that informs the target audience about the condition of El Salvador’s educational system.The campaign seeks to present news and factual, demographic, and sociological information related to the ineffective educational system of the country as well as persuading the audience to participate in the development of the country’s educational system through donations and the sharing of knowledge about the country’s condition via social media. Deliverables include: logo solution, website, and iOS application.